Ameli

Activation • Social media
Insight : young people value their looks more than their health.
Year
2019
Credits

Client: Assurance Maladie
Agency: Ici Barbes
Creative Director: Alexandre Drouillard
Art Director: Alexander Tolbinski
Copywriter : Yann Gérard

CONTEXT

Make the french health insurance a fashionable phenomenon in which we want to be interested. For this, we create an ultra fashionable brand designed from the patterns of the "carte vitale" and the graphic elements of the health insurance.

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