Kronenbourg
Activation • Advertising • Print
Kronenbourg, a famous French beer brand, is launching a 360 European communication operation to learn the correct pronunciation of its name in a fun way.
Year
2020
Credits
Client: Kronenbourg
Art Director: Alexander Tolbinski
Copywriter : Paul Avenel
CONTEXT
To do this, the brand creates a new packaging for the bottle, a special edition where the name is written in phonetics. A contest accompanies this launch and to participate it's simple: you just have to correctly pronounce the name of the beer on Shazam.
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