Mini

Activation • Social media
In 2019, Mini launch a new version of their iconic car : the Mini John Cooper Works. We recreated an incredible stunt to make everyone talk about this release.
Year
2019
Credits

Client: Mini
Art Director: Alexander Tolbinski
Copywriter: Paul Avenel

CONTEXT

In 1969 the film "the italian job" was released. The film remained famous for its stunts but one of them was never realized: a 360 barell roll. This stunt consists of making a complete turn inside a sewer pipe. What if 50 years later we took on this challenge ?

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